Kimono Styling for the 140th Anniversary of Shiseido Cosmetics

There was an event for Shiseido's 140th anniversary on May 9th. I had an offer from Shiseido America to do kimono styling and directing for four models who are required to be there to pave the direction of the event's image.

The kimono came from our company's collection (Mode & Classic). The obi, obi-age and hakkake shawl came from HINAYA KYOTO's collection. hakkake are made from HINAYA KYOTO's material and painted by a Paris textile designer. The beads obi-jime cord from maco beads. The hair stylist was Takeo Suzuki and the make-up artist was Ai Yokomizo whom I often work with. Also the Shiseido make-up team joined us as well.

You can see in the photo below our workmanship. Shiseido America asked us to style around the theme of modernity. We were able to do that thanks to HINAYA KYOTO and maco beads' wondeful goods. Everyone complimented us on our "gorgeous styles".
At the event four models were standing on the street comers in Soho, NYC. The event's venue was also in Soho. The venue was open from 10am to 8pm and the models were standing outside the whole time. It was drizzling outside so I prepared Bangasa (traditional Japanese) umbrellas for them. The Bangasa umbrellas brought out the kimono very well and made it look even more impressive.

Surprisingly, the people who has a Facebook page and posts photos of New York's people and landscapes posted a photo of one of the models.
(This page has 100,000 fans on Facebook and seems quite popular). Soon after she posted that photo, it got more than 3000 likes. Below is a link to her page.http://www.facebook.com/photo.php?fbid=309468639127243&set=a.102107073196735.4429.102099916530784&type=1&theater

I was so surprised at how effectively Facebook and Twitter can spread information and how great their influence on people is. I thought that the event was well planned because of the high caliber of the models and area to advertise which was very creative. I am so glad that I could be a part of this event and have an impact on many people about my work through Facebook and Twitter.

The kimono above is Meisen (yam dyeing). It was made by wrap and woof pongee, and has stained glass and rose garden designs.


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