8/23/2009

On the set of shooting: Difficult to communicate


This photo shows the scene, in which I took part on the set of the Verizon Wireless advertisement on March. Recently I received some photos on the set. I am very pleased because I have never seen my photos on the set.

It is said that the advertisement of Verizon Wireless, which I served as a kimono stylist, has been shown not only on the Wall Street Journal and other magazines, but also at the San Francisco and New York Newark Airports. Much to my delight, my friends often e-mailed me with some photos that they saw the advertisement in many different locations.

Seeing these photos, I recall scenes of the shooting. On the set of shooting, staffs other than us were American. They recognized kimono dressing, kitsuke, only as fitting, because kitsuke may be not widely-recognized as professional skill in this country. Although I explained to the producer before shooting how hard kitsuke was, she told me on the set, “Please dress 20 casts in kimonos within 30 minutes!” It was impossible. I sequentially dressed casts and asked them to run into the studio right after finished dressing. It was really wham-bam shooting.

I felt relieved after the shooting. Then I was looking forward to seeing the completed product of this advertisement, but when I saw the first printing, I was very surprised and disappointed. Some casts were photo-edited as left-right reversal (mirror) images, having left-right reversal collars, by the image processing software!

At first I just felt something wrong with the poster, but suddenly I realized the big errors of the photo-editing. Right after I mailed the producer in haste, she called me that nobody might realize these errors. I repeatedly explained to her that kimono dressing, kitsuke, had historically been the professional skill and it provided us very serious problems hat the poster showed the wrong image of kimono dressing due to the improper photo-editing, although I had properly dressed all the casts in kimonos. I told her that all these errors were not my fault, because if I might dress casts in a left-right reversal manner, the proper designs on the furisodes could be never seen. As a first step, I tried to let her know that just the improper photo-editing made the left-right reversal images. While I seriously appealed, she seriously accepted the mistake of the photo-editing. Finally, she asked the client, Verizon Wireless, some correction time. I heard that at first, the client turned a deaf ear to provide us some correction time. He told “The posters have been already in press, so you have no time to correct them. Even if you correct these minor errors, we will suffer the heavy losses, because we must change the days of their announcement.” But the producer directly went to explain to the client the necessity of the correction, so finally the client provide us some correction time to re-edit the left-right reversal images.

Then the producer, some staffs and I worked overnight and corrected the improper images to the proper ones.

Indeed when I mailed her, I had been about ready to give up correcting the accomplished poster. I had thought that she might tell me “We need not correct them, because nobody finds such trivial mistakes.” But she seriously confronted the problem of the advertisement and helped each other to correct most of the errors. I was impressed by this unbelievable experience.
Although I could not imagine that the mirror image was made on the editing process, I realize the difficulty to transmit the correct information about kimono to American people, because of my poor English.
We had some troubles, but she finally told me “Thank you very much!”

Actually she had an awful time to get chewed out by the client. I was touched by her appreciation. And I thanked many people, including the producer, to make the advertisement much better.
It had taken more than 5 months since we had the shooting. When I receive some photos on the shooting, I recall all the episodes of the shooting on March as well as the correction of the mis-editing on May. Here I show you some photos on the shooting. I cordially appreciate the producer and other wonderful staffs.

* I prepared all the kimonos, dressed all the casts, and ran on the set of shooting. Unfortunately these are not clear, but it’s first time to see myself on the set of shooting. These will be good mementos of the shooting.

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