Little Did I Dream : Publication of our Kimono Collection in Exhibition Magazine

Our kimono collection was published in the fashion magazine “Exhibition”.

This magazine is annually published in February, when the Paris Fashion Week is held. This is a gorgeous huge magazine, where the famous fashion brands are listed: Chanel, Prada, Ferragamo, Louis Vuitton and so on.

This year the Exhibition Magazine features silk and a stylist, Patti Wilson, associated kimono with silk and asked me to help. I worked with the same members as had worked for i-D magazine two years ago: a stylist, Patti Wilson, and a photographer, Daniele + Iango.

In February, I knew our kimono collection was published in this issue, but I would like to check the real magazine and inform you about this publication. Since the magazine arrived too late, I am delayed to inform this publication.

When I look over the magazine, I am surprised. My name and our company name are listed on the back cover page. This is the photo of the back cover page.

As you see, we can see the name “MODE & CLASSIC HIROMI ASAI” in the list including Chanel, Prada, Louis Vuitton, Dior, and so on.

This is my first experience to see my name on the back cover page in the famous fashion magazine. I am very surprised and pleased. I also appreciate many help from the co-workers. 

I worked with them for other magazines. I hope I will inform the other publication by the same team in the future.

I also find the name, Issey Miyake, on this list. I am not familiar with fashion brands and don’t know him very much. I just know Issey as a designer for black turtlenecks for Steve Jobs. I read his biography and find an emotional story about him.

According to Wikipedia, at the age of seven, Issey witnessed and survived the atomic bomb dropped on Hiroshima. Then he focused on fashion design to create beauty and pleasure rather than to destroy things. But as he had a fear of being stigmatized as an atomic-bomb survival designer, he had kept his tragic experience on the atomic bomb a secret for so long. 

The dresses designed by Issey have surprisingly less patterns or no patterns, but the dresses look vivid with their adventurous forms and delicate fabrics as well as with color gradations. They look simple, but don’t feel simple. I cannot express it well, but when I see dresses designed by Issey, I am very touched. 

The kimono collection published in the magazine has various patterns, but these patterns are not demonstrated in the photos. Nevertheless, I think texture and “silkness” of the kimono are well expressed in the photos. I admire the genius of the photographer, Daniele + Iango, who took many photos for the fashion magazines including VOGUE. 

I turned page after page from the first to the last page of the Exhibition Magazine. Tears filled my eyes without reasons.

The fashion designs on the top-brands which can be seen during Paris Fashion Week look more than wonderful. I have nothing to say about listing my name on the list of the top fashion brands in this magazine. 

At the end, I put the photos which I am credited on in the Exhibition Magazine.


Obijime-cord when holding a baby

I attended a wedding of my friend with my kids. At that time, I wore a kimono. Since kids are only 1 year old, I often needed to hold them during the ceremony. Whenever I held them, my obijime-cord with circular cross-sections easily rotated and came down.
Here I show an obijime-cord with circular cross-sections.

Even if I used a obijime-cord with flat cross-sections, it should not be happened.
Here I show an obijime-cord with flat cross-sections.

An Obi sash is supported just by an obijime-cord, so if an obijime-cord comes down, an obi sash possibly comes loose. In this case, my obi-sash did not come loose, but I realize that when we hold babies wearing kimono, we had better use obijime-cords with flat cross-sections.

Dynamics to keep kimono right form is sometimes delicate. To avoid kimono from losing its shape, we need to think about the appropriate coordination for kimono depending on the occasions.


New Year's Party at the Ambassador's Residence

I was invited to the New Year’s party at the ambassador's residence of the consulate-general of Japan in Miami last month, in January.

Taiko drum play and lion dance were performed. I recalled the Japanese New Year. As you can see the lion dance in this photo, lion danced actively.
I had the opportunity to greet many Japanese who work in Florida during this party. I cordially appreciate the invitation to this party. I will continue to devote myself to the kimono business in USA this year.


"Kimono and Obi" Demonstration for Ikebana International Miami

I had demonstration of “Kimono and Obi” for Ikebana International Miami at Fairchild Tropical Botanic Garden in Coral Gables on January 21. That demonstration was fully attended. I realize that many people are interested in kimono in Miami and Coral Gables.

First, using slides, I talked about how kimono has an impact on the world. Then, I talked about the history of kimono and kimono dressing (Kitsuke). Subsequently, I talked about twelve-layered kimono and its layered colors, which relate to seasonal flowers. 

After my talk with slides, we has a question and answer session. As several participants wore kimono, I asked them to step forward, which helped me for the explanation of kimono. 

Second, I demonstrated woman’s kimono dressing and obi tying, and then dressing of man’s Haori Hakama formal kimono. 

I showed Furisode dressing and decorative obi tying. 

I showed dressing of man’s Haori Hakama. 


After the demonstration of kimono dressing, I got a dozen of questions. I spent a fun time with the audience. 

After all of my lecture, many attendants talked to me. I was asked when I would have a lecture next time. I was very pleased. 

I thank all the people who came to my kimono lecture.

I also thank Ms. Ishii, who presided over the lecture, Ms. Ellen Weston, the president of International Ikebana Miami, Ms. Mieko Kubota, the vice president, all the people who wore kimono and helped me, and Yumi and Koichi, who modeled for the demonstration of kimono dressing. I appreciate all the help and cooperation.

I hope we will be able to meet and talk again in the near future.


Lecture and Demonstration about Kimono: "Kimono and Obi" for Ikebana International Miami

I present a lecture and demonstration about kimono for Ikebana International Miami on January 21, 2014.

On the lecture, I am planing to talk about seasonal flowers and Kasane no irome, color combinations for female court attire.

The event information was published in the Miami Herald newspaper.

Hope many people come to enjoy my presentation.


The following PR page was also published.


Happy New Year

I wish you a happy New Year.
Thank you for your kindness past year.
I would appreciate your continued kind cooperation this year.

The photo is a flower which Ms. Kubota at International Ikebana came to our studio to arrange. We can enjoy New Year's Day with this flower. Thank you very much.


Art Basel Miami Beach

Art Basel Miami Beach was held from 5th to 8th December.

Originally, Art Basel is a world-biggest contemporary art fair annually held in Basel, Switzerland since 1970. Now Art Basel grows to a world-wide contemporary art fair annually held in Miami Beach and Hong Kong as well as Basel.

This year, Art Basel Miami Beach was held at the Miami Beach Convention Center. 258 galleries from 31 countries attended this art fair for demonstrating the latest modern and contemporary art. During this period, galleries which did not officially attend Art Basel Miami Beach provided various art events. As I had received an invitation letter for the reception held around NE 24th Street, Miami, where originally warehouses and now many modern art galleries gather, I visited one of the galleries wearing a kimono.

Miami uptown including NE 24th street is the area where many violent crimes occur. I went through dark roads at night. Various wall pictures abruptly appeared inside the dilapidated town. The photos show that neighborhood.

The reception was hosted by Kristian Schmidt, who had worked with Prince William and David Beckham, and loves Japan. He had received the Grammy Award for the music video.

After we park a car near the gallery, I walked to the gallery at a quick pace. I felt relaxed when I entered the gallery. As you see the photo, many fashionable people gathered inside the gallery.

The title of the exhibition was “Whale Shark Series”. As I wore a kimono, Kristian himself talked to me about staying at Tokyo. He took his photos in Philippines. Finally he and I were taken a picture in front of his representative work.

The art world suddenly appeared in the dilapidated warehouse town looked similar as old Tribeca in New York. Inside of the gallery was completely different from outside. I can understand why galleries gather in this area.
The photos show the gallery. His works were wonderful.

I enjoyed the reception, but because I feared safety of this area a little, I went back home after the short stay. 
Thank you for the invitation and courtesy by Kristian.